Shopping malls chooses Smartix parcel lockers for retail automation

Smartix parcel locker is installed in the Spring shopping gallery in Magnitogorsk. The device is used to automate the dispense of gift products for bonus points from the administration or from third-party promotion partners that do not have their own outlets on the territory of the mall. The total area of the gallery is 7160 sq. m.

For each purchase in any mall outlet client is getting bonuses in the mobile application, which can be spent on prizes. The client selects a prize in the shopping mall’s mobile application (or wins the lottery drawing), the employees insert the gift products into the free cell of the locker. Then client using the phone number receives an access code linked to the shopping mall’s mobile application, enters it in the device interface and the door opens.

Using the bonus system, mall attracts and stimulates visitors to make purchases, increases the number of regular customers. The parcel locker acts as an effective and essential tool for giving out gifts as part of the bonus system.

Retail features

The scenarios for device operation in the Spring shopping mall are not limited to the above functionality. Smartix specialists offer parcel lockers for shopping malls, which can be used to organize the dispense of pre-orders for all renters, united into a single click&collect system based on one or several lockers.

The shopping mall independently purchases parcel locker and offers it for use by renters to dispense prepaid orders. Key benefits of the business model:

• Renters do not need to spend money on building a click&collect system on their own.
• More attractive conditions and commercial opportunities for renters, increased occupancy of retail space in the shopping mall.
• Maximum loading of parcel lockers by connecting as many renters as possible. Minimum equipment downtime and maximum benefit from automation.
• Possibility of installing locker’s for dispensing orders in areas of the shopping mall with an extended working schedule. For example, outlets with staff close earlier than the entire mall, which can be open until late at night.
• Reducing contacts In response to COVID-19.

Renters can connect to the locker’s system with their online stores or can be combined on a single mall website or in a mobile application. Customers select products remotely and independently receive them at a convenient time through the device.

Some of the parcel locker’s cells in the mall can be flexibly used for temporary storage of personal belongings or purchases of visitors, with the possibility of setting up a paid or free storage service.

Result

The mall provides renters with access to a single device that effectively solves e-commerce tasks, brings the shopping experience to the modern level. The attractiveness of the shopping mall, the occupancy rate and the number of visitors are growing.

Device works both with prepaid goods and supports payment of orders on a parcel locker through a POS terminal. Fiscalization of payments is carried out on the device or through a cloud service.

Connection and management of tenants, all operations of inserting and dispensing goods are monitored by the administrative staff of the shopping center in the back office, online monitoring of the technical condition of the equipment is provided.

Choosing Smartix, the customer receives a range of services for project evaluation, equipment selection, technical and consulting support. Parcel locker’s software is supplied in cloud format with a monthly or annual subscription. The system launches quickly, does not require administration support and is maintained and regularly updated by Smartix specialists.